In many discussions of globalization and growth, attention focuses on Asia, notably China, South Korea, and India. In contrast, this book looks at business developments in another key emerging market region, Latin America. It examines the success and failure of Latin American firms in their own markets and elsewhere in the world, the reasons behind these outcomes, and these firms' future prospects. Contributors to this book draw on concepts from organization theory, industrial organization, economics, marketing, sociology, and political science. The book includes sections on the broad themes o ... More

In many discussions of globalization and growth, attention focuses on Asia, notably China, South Korea, and India. In contrast, this book looks at business developments in another key emerging market region, Latin America. It examines the success and failure of Latin American firms in their own markets and elsewhere in the world, the reasons behind these outcomes, and these firms' future prospects. Contributors to this book draw on concepts from organization theory, industrial organization, economics, marketing, sociology, and political science. The book includes sections on the broad themes of competitiveness in Latin America, micro-level strategies of firms in specific sectors, and the competitiveness of firms in specific countries and competing in emerging markets. The cases examined range in size and sector, and include some of the largest firms in Latin America, such as as Embraer in Brazil, Quiñenco (Luksic) in Chile, Techint in Argentina, Grupo Carso in Mexico, Cisneros in Venezuela, and Grupo Empresarial Antioqueño in Colombia.