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Can Latin American Firms Compete?$
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Robert Grosse and Luiz F. Mesquita

Print publication date: 2007

Print ISBN-13: 9780199233755

Published to Oxford Scholarship Online: January 2008

DOI: 10.1093/acprof:oso/9780199233755.001.0001

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Sustainable Management of Korean Firms: A Case Study of Yuhan–Kimberly and Its Implications for Latin American Firms

Sustainable Management of Korean Firms: A Case Study of Yuhan–Kimberly and Its Implications for Latin American Firms

Chapter:
(p.293) 13 Sustainable Management of Korean Firms: A Case Study of Yuhan–Kimberly and Its Implications for Latin American Firms
Source:
Can Latin American Firms Compete?
Author(s):

Dong-Sung Cho

Keum-Young Chang

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199233755.003.0013

This chapter identifies the mechanisms used by Korean companies for success and their implications for Latin American firms. Yuhan-Kimberly, a joint venture company established between Kimberly-Clark, a multinational firm based in the US, and Yuhan Corporation, a Korean pharmaceutical company, is studied. Since 1985, Yuhan-Kimberly has practiced innovation, ethics, corporate social responsibility, and environment management, while upholding the corporate philosophy of one of its parent companies, Yuhan Corporation. As a result, Yuhan-Kimberly has beaten Korea-based global firms such as Samsung Electronics Co. and Hyundai Motors Co. to become the most respected company of the Korean people. In addition, it ranked first in market dominance, a status that could only be earned through a combination of market share and customer loyalty. Thus, the company has set a new benchmark for sustainable management. This chapter examines the success factors of Yuhan-Kimberly using the SER-M model to redefine the concept of ‘sustainable management’ and study the mechanism of its management. Three factors are identified as components of the mechanism: the composition of factors, the sequence of factor deployment, and the timing of sequence in the factor deployment.

Keywords:   Latin America, Korea, multinationals, sustainable management, corporate social responsibility

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