Day to day management of screening for public health practitioners and programme managers
This chapter provides a deep appreciation of the main issues that public health practitioners regularly deal with in screening, and how to approach them. This requires not only management skills, but also an understanding of screening programmes. Typical problems include preventing screening from starting when there is no sound evidence base; dealing with provision of poor quality screening; implementing policy changes within existing screening programmes; dealing with legal challenges relating to screening; and coping with the damage caused by commercially driven provision of screening tests where there is lack of evidence, lack of consumer information, and no provision beyond the initial test. Dealing with any of these matters can involve using the media, and the final section of the chapter gives advice about how to cope when the media spotlight turns on screening. Prostate cancer and ovarian cancer screening are both used as case studies in this chapter.
Keywords: screening programmes, programme management, demand management, media skills, prostate cancer screening, ovarian cancer screening
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