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The Sociology of SpeedDigital, Organizational, and Social Temporalities$
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Judy Wajcman and Nigel Dodd

Print publication date: 2016

Print ISBN-13: 9780198782858

Published to Oxford Scholarship Online: December 2016

DOI: 10.1093/acprof:oso/9780198782858.001.0001

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Bending Time to a New End

Bending Time to a New End

Investigating the Idea of Temporal Entrepreneurship

(p.152) 10 Bending Time to a New End
The Sociology of Speed

Ingrid Erickson

Melissa Mazmanian

Oxford University Press

Modern work is intensely oriented to a dominant temporal logic in which time is regarded as chunkable, single-purpose, linear, and ownable. This logic is embedded in digital devices and applications by engineers and designers who celebrate efficiency and productivity. Amid this reality of “circumscribed time,” however, we find an increasing number of individuals who are rejecting temporal norms. Some choose to opt out by becoming temporal rebels, but others engage in forms of temporal entrepreneurship, pushing back against established temporal norms by articulating innovative and risky new ideas of time in their daily lives. The authors suggest that these entrepreneurial practices may point the way to legitimating and institutionalizing new social norms and a more holistic version of time in the future.

Keywords:   temporal entrepreneurship, digital devices, linear time, chunkable time, control

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