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Strategic ReframingThe Oxford Scenario Planning Approach$
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Rafael Ramírez and Angela Wilkinson

Print publication date: 2016

Print ISBN-13: 9780198745693

Published to Oxford Scholarship Online: May 2016

DOI: 10.1093/acprof:oso/9780198745693.001.0001

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How scenario planning is done

How scenario planning is done

The OSPA in action

(p.112) 5 How scenario planning is done
Strategic Reframing

Rafael Ramírez

Angela Wilkinson

Oxford University Press

This chapter explains the OSPA methodology and describes method choices to help skilled practitioners to improve the effectiveness of scenario planning in practice. A major choice is between deductive and inductive building methods, with other options available. There is no “right method”—the choice depends on the purpose of the scenario-based intervention and how it fits the characteristics of the scenario learners and of their situation. This chapter outlines the roles of users and facilitators—both as learners—in a scenario planning intervention, and it explores eight aspects involved in designing an effective one. These begin with identifying the user(s); and defining purpose and intended use; continue through developing scenarios iteratively, engaging reframing and reperception with the scenarios; and end with the assessment of value, impact and effectiveness. It explores challenges involved in evaluation, which include addressing questions about this at the outset of the intervention.

Keywords:   methodology, method, purpose, learning, facilitators, intervention, time horizon

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