Jump to ContentJump to Main Navigation
The Economics of Chocolate$
Users without a subscription are not able to see the full content.

Mara P. Squicciarini and Johan Swinnen

Print publication date: 2016

Print ISBN-13: 9780198726449

Published to Oxford Scholarship Online: March 2016

DOI: 10.1093/acprof:oso/9780198726449.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (www.oxfordscholarship.com). (c) Copyright Oxford University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a monograph in OSO for personal use (for details see www.oxfordscholarship.com/page/privacy-policy).date: 19 January 2019

Chocolate Brands and Preferences of Chinese Consumers

Chocolate Brands and Preferences of Chinese Consumers

(p.170) 9 Chocolate Brands and Preferences of Chinese Consumers
The Economics of Chocolate

Di Mo

Scott Rozelle

Linxiu Zhang

Oxford University Press

Although global exporters, foreign producers, and domestic producers have been battling each other in China’s chocolate market for decades, it is not clear how Chinese consumers respond to the various brands. This chapter discusses the implementation of two tasting experiments to test the preferences of Chinese consumers. A ‘blind condition’, where participants were not told about the chocolate brands, was compared with a ‘non-blind condition’, where participants were informed about the brands before tasting. The results suggest that brand information does influence tasting experience. Chinese consumers have higher preferences for imported brands as compared with domestic brands or foreign brands which are produced in China.

Keywords:   blind condition, Chinese consumers, preference of Chinese consumers, chocolate brands, tasting experiments, experiments, imported brands

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .