Jump to ContentJump to Main Navigation
The Economics of Chocolate$
Users without a subscription are not able to see the full content.

Mara P. Squicciarini and Johan Swinnen

Print publication date: 2016

Print ISBN-13: 9780198726449

Published to Oxford Scholarship Online: March 2016

DOI: 10.1093/acprof:oso/9780198726449.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (www.oxfordscholarship.com). (c) Copyright Oxford University Press, 2017. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a monograph in OSO for personal use (for details see http://www.oxfordscholarship.com/page/privacy-policy).date: 22 April 2018

From Pralines to Multinationals

From Pralines to Multinationals

The Economic History of Belgian Chocolates

Chapter:
(p.88) 5 From Pralines to Multinationals
Source:
The Economics of Chocolate
Author(s):

Maria Garrone

Hannah Pieters

Johan Swinnen

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780198726449.003.0005

The country of Belgium is associated with high-quality chocolate products, such as those produced by Godiva, Neuhaus, and Leonidas, and plays an important role in cocoa processing. However, the global success and reputation of Belgian chocolate is a relatively recent phenomenon. Since 1980, exports of ‘Belgian chocolates’ have grown exponentially. This chapter documents the growth of the sector and discusses its determinants. The very concept of ‘Belgian chocolate’ faces challenges as successful companies have been taken over by international investors, and the brand’s success has led others to imitate the product. Recently, there have been attempts to protect ‘true’ Belgian chocolate.

Keywords:   Belgium, chocolate, economic history, geographical indication, internationalization, pralines, protection

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .