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The Economics of Chocolate$
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Mara P. Squicciarini and Johan Swinnen

Print publication date: 2016

Print ISBN-13: 9780198726449

Published to Oxford Scholarship Online: March 2016

DOI: 10.1093/acprof:oso/9780198726449.001.0001

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Back to the Roots

Back to the Roots

Growth in Cocoa and Chocolate Consumption in Africa

(p.439) 22 Back to the Roots
The Economics of Chocolate

Seneshaw Tamru

Johan Swinnen

Oxford University Press

Despite Africa’s dominant position in world cocoa production—it is the world’s major supplier of cocoa beans, and has been for most of the twentieth century—the continent has been estranged from consuming some of the by-products of cocoa, including chocolate. However, since early 2000, Africa’s share in cocoa processing and chocolate consumption is rising has risen very strongly. The growth rate of chocolate consumption in African countries is comparable with that of China and India, the two fastest growing chocolate markets in the world. This is caused by the continent?s tremendous improvement in economic growth, increasing urbanization, and expansion of modern retail shops, and a possible shift in taste towards more Westernized tastes.

Keywords:   chocolate, North Africa, SSA, growth, chocolate consumption, chocolate production

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