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The Economics of Chocolate$
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Mara P. Squicciarini and Johan Swinnen

Print publication date: 2016

Print ISBN-13: 9780198726449

Published to Oxford Scholarship Online: March 2016

DOI: 10.1093/acprof:oso/9780198726449.001.0001

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The Burgeoning Chocolate Market in China

The Burgeoning Chocolate Market in China

(p.383) 19 The Burgeoning Chocolate Market in China
The Economics of Chocolate

Fan Li

Mo Di

Oxford University Press

Due to an unprecedented rate of growth during the past few decades, 2013 marks the year that China became the largest chocolate market in East Asia, though the country still has a low per capita consumption. As income continues to rise, and urbanization and globalization continue to transform the country, China’s chocolate market will continue to grow. However, there are many weaknesses in the chocolate supply chain that confront domestic and foreign producers. Food safety issues in handling raw ingredients; inadequate logistic services; and fragmented retail markets all pose challenges for any manufacturers that intend to expand production in this new market.

Keywords:   chocolate supply chain, chocolate in China, emerging chocolate market, food industry, food safety, transforming market, logistic services, urbanization, globalization

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