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Handbook of ValuePerspectives from Economics, Neuroscience, Philosophy, Psychology and Sociology$
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Tobias Brosch and David Sander

Print publication date: 2015

Print ISBN-13: 9780198716600

Published to Oxford Scholarship Online: December 2015

DOI: 10.1093/acprof:oso/9780198716600.001.0001

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Values and behavior

Values and behavior

(p.243) Chapter 12 Values and behavior
Handbook of Value

Gabriela M. Jiga-Boy

Gregory R. Maio

Geoffrey Haddock

Katy Tapper

Oxford University Press

Both research and everyday beliefs index the expectation that the values we believe in should align with our behavior. Conversely, when that is not the case, there is the temptation to conclude that there is a broad gap between values and behavior. This chapter suggests a different and more fruitful focus—for both research and everyday practice. It focuses on the process through which values are applied, the types of behavior being performed, and the contexts in which values are look at within behavior. It addresses broad definitions and assumptions about values—what values are and are not, and how they are defined within the social psychological literature. It then discusses whether values impact behavior by looking at the relationships and overlaps between values and personality, and at how different values are visible in different domains: political/voting behavior, prosocial behavior and morality, environmental behavior, and consumer behavior. Finally, it relates the debate about values’ influence on behavior to the issue of what mechanisms or processes can account for this relationship, or for the lack of it.

Keywords:   human values, behavior, attitudes, norms, truisms, personality, context

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