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Television and New Media Audiences$
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Ellen Seiter

Print publication date: 1998

Print ISBN-13: 9780198711421

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780198711421.001.0001

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Feminist Methods: The Parents’ Support Group

Feminist Methods: The Parents’ Support Group

Chapter:
(p.34) 3 Feminist Methods: The Parents’ Support Group
Source:
Television and New Media Audiences
Author(s):

Ellen Seiter

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780198711421.003.0003

This chapter explains the reasons behind choosing a parents support group: to provide necessary advice to first-time parents while preventing instances of child abuse as a focus group. Three group interviews were conducted over a span of three years. As a result this chapter is able to show that the television viewing of children has made its way into the group’s discussions alongside other evidently important issues such as toilet training and feeding. Such a topic was openly welcomed and discussed by the members of the group as most of them were able to share their concerns on how television shows may greatly affect marriage and child-rearing processes — in contrast to the optimism expressed by such scholars as Lisa Lewis and John Fiske, among others.

Keywords:   parents support group, interviews, television, marriage, child-rearing, familiarity, women, housework, childcare

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