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Moments of ValuationExploring Sites of Dissonance$
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Ariane Berthoin Antal, Michael Hutter, and David Stark

Print publication date: 2015

Print ISBN-13: 9780198702504

Published to Oxford Scholarship Online: March 2015

DOI: 10.1093/acprof:oso/9780198702504.001.0001

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Pragmatist Perspectives on Valuation: An Introduction

Pragmatist Perspectives on Valuation: An Introduction

(p.1) 1 Pragmatist Perspectives on Valuation: An Introduction
Moments of Valuation

Michael Hutter

David Stark

Oxford University Press

What is a good wine? Do you drink a wine, a label, or a price? This chapter focuses on wine tasting settings and address the minute relationships that have to be set up between bodies, small groups of people, and specific ‘agencements’ so that agreement can be reached on acceptable ways of getting divergent valuations discussed and circulated. Wine is a good case to scrutinize how sensations connect to markets. It is not simply a matter of deciding which wine is best. The debates among wine producers, critics, and amateurs gradually produce definitions of quality and explicit criteria with which to measure them. They closely connect issues concerning the taste of wine on the palate, appropriate ways of making it, and conditions that permit its appreciation. Organizing tasting therefore amounts to defining a whole pragmatics of attention by connecting bodies, values, and settings.

Keywords:   taste, attention, valuation, wine, critic, amateur, appreciation, sensation, pragmatics

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