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Evaluating Health PromotionPractice and Methods$
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Margaret Thorogood and Yolande Coombes

Print publication date: 2004

Print ISBN-13: 9780198528807

Published to Oxford Scholarship Online: September 2009

DOI: 10.1093/acprof:oso/9780198528807.001.0001

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Evaluating social marketing interventions

Evaluating social marketing interventions

Chapter:
(p.93) Chapter 7 Evaluating social marketing interventions
Source:
Evaluating Health Promotion
Author(s):

Steven Chapman

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780198528807.003.0007

Social marketing is a process for designing and modifying health promotion interventions. This chapter focuses on the evaluation of social marketing. Topics discussed include the PERForM performance framework for social marketing, measures of social marketing performance, and the social marketing evidence base.

Keywords:   health promotion, evaluation, performance framework, PERForM

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