Jump to ContentJump to Main Navigation
Evaluating Health PromotionPractice and Methods$
Users without a subscription are not able to see the full content.

Margaret Thorogood and Yolande Coombes

Print publication date: 2004

Print ISBN-13: 9780198528807

Published to Oxford Scholarship Online: September 2009

DOI: 10.1093/acprof:oso/9780198528807.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (www.oxfordscholarship.com). (c) Copyright Oxford University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a monograph in OSO for personal use (for details see www.oxfordscholarship.com/page/privacy-policy).date: 19 November 2018

Evaluating mass media approaches

Evaluating mass media approaches

Chapter:
(p.145) Chapter 11 Evaluating mass media approaches
Source:
Evaluating Health Promotion
Author(s):

Kaye Wellings

Wendy Macdowall

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780198528807.003.0011

Broad spectrum interventions aimed at reaching the general population make use of mass communication approaches such as TV, radio, press, billboard posters, and leaflets. This chapter examines the difficulties inherent in evaluating mass media campaigns. Topics discussed include the scope of interventions, evaluation research, process evaluation, outcome evaluation, selection of indicators/outcome measures, and measuring unintended consequences.

Keywords:   health promotion, mass media interventions, health services, evaluation research, outcome evaluation

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .