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Evaluating Health PromotionPractice and Methods$
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Margaret Thorogood and Yolande Coombes

Print publication date: 2004

Print ISBN-13: 9780198528807

Published to Oxford Scholarship Online: September 2009

DOI: 10.1093/acprof:oso/9780198528807.001.0001

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Introduction

Introduction

Chapter:
(p.3) Chapter 1 Introduction
Source:
Evaluating Health Promotion
Author(s):

Yolande Coombes

Margaret Thorogood

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780198528807.003.0001

This introductory chapter begins with brief discussions of the purpose of the book followed by the definitions of health and health promotion. It then considers the evaluation of health promotion, quantitative and qualitative approaches, and the importance of process evaluation. An overview of the subsequent chapters is presented.

Keywords:   health promotion, definitions, process evaluation, quantitative approaches, qualitative approaches

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