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Evaluating Health Promotion
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Evaluating Health Promotion: Practice and Methods

Margaret Thorogood and Yolande Coombes

Abstract

Health promotion is a relatively new discipline and there is little in the way of practical help choosing and implementing appropriate evaluation methods. As the demands for rigorous evaluation and evidence-based decision-making increase, health promotion cannot ignore the need for accurate, reliable, and valid methods to carry out evaluation. This book provides descriptions (with plentiful practical examples) of such methods, and the problems that can arise from their implementation. The book sets the concepts of health promotion and evaluation in their historical context and highlights key i ... More

Keywords: evaluation methods, evidence-based decision-making, historical context, qualitative methods, quantitative methods, social marketing, intimate partner violence

Bibliographic Information

Print publication date: 2004 Print ISBN-13: 9780198528807
Published to Oxford Scholarship Online: September 2009 DOI:10.1093/acprof:oso/9780198528807.001.0001

Authors

Affiliations are at time of print publication.

Margaret Thorogood, editor
Professor of Epidemiology, University of Warwick, UK

Yolande Coombes, editor
Regional Researcher, Population Services International, Nairobi, Kenya

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Contents

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Front Matter

Part I Overview

Chapter 1 Introduction

Yolande Coombes and Margaret Thorogood

Part II Methods of evaluation

Chapter 5 Evaluating interventions

Annie Britton and Margaret Thorogood

Chapter 6 Applying process evaluation

Stephen Platt, Wendy Gnich, David Rankin, Deborah Ritchie, Julie Truman and Kathryn Backett-Milburn

Part III Evaluation in practice

Chapter 11 Evaluating mass media approaches

Kaye Wellings and Wendy Macdowall

Chapter 13 Conclusions

Margaret Thorogood and Yolande Coombes

End Matter