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Mail Order Retailing in BritainA Business and Social History$
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Richard Coopey, Sean O'Connell, and Dilwyn Porter

Print publication date: 2005

Print ISBN-13: 9780198296508

Published to Oxford Scholarship Online: September 2007

DOI: 10.1093/acprof:oso/9780198296508.001.0001

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The Second Home Shopping Revolution

The Second Home Shopping Revolution

(p.203) 7 The Second Home Shopping Revolution
Mail Order Retailing in Britain

Coopey Richard

Sean O‘Connell

Dilwyn Porter (Contributor Webpage)

Oxford University Press

This chapter outlines the complex processes which sparked the ‘revolution’ in retailing and assesses the depth and nature of its impact, before exploring the place of the traditional mail order firm in this new world of shopping. The mail order industry established home shopping at the end of the 19th century. By the end of the 20th century, the mail order industry had gone through a series of radical changes. The relationship between the customer and the enterprise was now mediated by a new connectivity — an impersonal and systematized computer-driven regime now moved goods and assessed credit, replacing the old fusion between the social network and the firm. Net shopping, retailing, e-commerce, and a host of other epithets were applied to the new economy, driven by technical factors including the ubiquity and scale of computer power, personal computer ownership and networks, and the growth of the Internet.

Keywords:   mail order industry, home shopping, Internet shopping, e-commerce, electronic shopping

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