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Exporting the American ModelThe Post-War Transformation of European Business$
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Marie-Laure Djelic

Print publication date: 1998

Print ISBN-13: 9780198293170

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780198293170.001.0001

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The Resistance of European Business

The Resistance of European Business

Organized Opposition to Structural Transformations

(p.227) 8 The Resistance of European Business
Exporting the American Model

Marie-Laure Djelic

Oxford University Press

This chapter discusses the organized resistance and opposition of Western European business, particularly in France, Italy, and West Germany, to the structural transformation brought about by the introduction of the American business model. Western European business leaders resented the large-scale transfer of a foreign model they believed was not adopted to European conditions and potentially dangerous for their own interests. The focus of opposition in West Germany is on the issue of competition and antitrust traditions, while in France and Italy, the issue was about the planned redefinition of physical and ownerships structures within the national industry.

Keywords:   organized opposition, cross-national transfer, American business model, West Germany, France, Italy, industrial production, Western Europe business

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