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Exporting the American ModelThe Post-War Transformation of European Business$
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Marie-Laure Djelic

Print publication date: 1998

Print ISBN-13: 9780198293170

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780198293170.001.0001

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From Coercion to Imitation

From Coercion to Imitation

Transplanting the Corporate Model to West Germany

Chapter:
(p.162) 6 From Coercion to Imitation
Source:
Exporting the American Model
Author(s):

Marie-Laure Djelic

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780198293170.003.0007

This chapter examines the transfer of American structural models of business and industrial production to West Germany. It states that the transfer process proceeded from coercion to voluntary imitation. After World War II, occupation authorities, dominated by the Americans, held all decision-making powers in West Germany. And as part of the American administration's efforts to rebuild the West German economy, it initiated a large-scale, cross-national structural transfer. This was accomplished using coercive means at the beginning but when the Americans co-opted a group of West Germans, the voluntary imitation process started.

Keywords:   cross-national transfer, American business model, West Germany, industrial production, voluntary imitation

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