Jump to ContentJump to Main Navigation
Exporting the American ModelThe Post-War Transformation of European Business$
Users without a subscription are not able to see the full content.

Marie-Laure Djelic

Print publication date: 1998

Print ISBN-13: 9780198293170

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780198293170.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (www.oxfordscholarship.com). (c) Copyright Oxford University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a monograph in OSO for personal use (for details see www.oxfordscholarship.com/page/privacy-policy).date: 19 January 2019

From Coercion to Imitation

From Coercion to Imitation

Transplanting the Corporate Model to West Germany

(p.162) 6 From Coercion to Imitation
Exporting the American Model

Marie-Laure Djelic

Oxford University Press

This chapter examines the transfer of American structural models of business and industrial production to West Germany. It states that the transfer process proceeded from coercion to voluntary imitation. After World War II, occupation authorities, dominated by the Americans, held all decision-making powers in West Germany. And as part of the American administration's efforts to rebuild the West German economy, it initiated a large-scale, cross-national structural transfer. This was accomplished using coercive means at the beginning but when the Americans co-opted a group of West Germans, the voluntary imitation process started.

Keywords:   cross-national transfer, American business model, West Germany, industrial production, voluntary imitation

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .