This book looks at the British motor industry. Why are there now no major car manufacturers in Britain? This book considers this and the surrounding issues, making valuable comparisons with overseas manufacturers operating both in the UK and abroad, which provides additional interest and insight. Based upon careful use of company archives, this book covers in particular the issues of product development, quality, design, and range.
|Print publication date: 1999||Print ISBN-13: 9780198290742|
|Published to Oxford Scholarship Online: October 2011||DOI:10.1093/acprof:oso/9780198290742.001.0001|