Cultural Policy and the Entertainment Media
Chapter Fifteen concerns tensions between cultural policy in the entertainment media and non-discrimination obligations in European and international economic law. As this Chapter discusses, intervention in media markets to achieve linguistic and cultural goals is a major element in European national media policy. Consequently, the EU has created European audiovisual programme content quotas and other measures that maintain relative non-discrimination between member states while also limiting public access to non-European cultural content. The Chapter also examines the mechanisms for conditional approval of state aid under EU law to national public service media for cultural purposes under the concept of 'services of general economic interest'. It then turns to the compromises of the WTO Uruguay Round, which effectively left global trade in audiovisual services outside GATS disciplines and under current Doha Round negotiations. Chapter Eight concludes by examining the UNESCO Convention on Cultural Diversity and its relationship with multilateral and bilateral trade law.
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