The Commercial Structure of a Provincial Newspaper: Management and Distribution
This chapter describes the commercial infrastructure of a provincial newspaper. It explains that there are several levels of administration in the distribution of any successful mid-eighteenth-century provincial newspaper. It notes that at the top are the owners, proprietors, or partners, such as Benjamin Collins, who might themselves (especially earlier in the century) print, manage, and sell the paper locally; at a second level are the managers who are employed in editing, bookkeeping, printing, and so on; the newsagents in the towns and villages within the paper's circulation area; the distributors, who are appointed to carry bundles of newspapers to those agents and deliver papers along the route; and finally there are the postmen, newsmen, carriers, and hawkers whose job is to put the papers in the hands of the readers.
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