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Latin American Television$
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John Sinclair

Print publication date: 1998

Print ISBN-13: 9780198159308

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780198159308.001.0001

‘The Wealthiest Hispanics in the World’: Spanish-Language Television in the United States

Chapter:
(p.92) 4 ‘The Wealthiest Hispanics in the World’: Spanish-Language Television in the United States
Source:
Latin American Television
Author(s):

John Sinclair

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780198159308.003.0004

Commercialisation is happening because, in spite of the generally lower socioeconomic indicators for Latinos relative to the mainstream U.S. population, the commercial interests can see that its Latino population makes the United States at least the sixth, and more likely the fifth, largest Spanish-speaking country in the world, and, furthermore, the richest, particularly in comparison to Latin America. Hispanics in the United States are the wealthiest Hispanics in the world. Thus, the Spanish-language television industry has been one of the most active agents and also beneficiaries of the mode of capitalist ethnography with which a Hispanic audience has been constructed for sale to advertisers. This chapter further examines television broadcasting through Spanish International Network and Spanish International Communication Corporation.

Keywords:   commercialisation, Latinos, Hispanics, United States, Spanish-language television, capitalist ethnography, Spanish International Network

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