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Party Competition in Indian StatesElectoral Politics in Post-Congress Polity$
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Suhas Palshikar, K C Suri, and Yogendra Yadav

Print publication date: 2014

Print ISBN-13: 9780198099178

Published to Oxford Scholarship Online: June 2014

DOI: 10.1093/acprof:oso/9780198099178.001.0001

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Modi’s Political Craft and the Limping Congress

Modi’s Political Craft and the Limping Congress

(p.100) 2 Modi’s Political Craft and the Limping Congress
Party Competition in Indian States

Ghanshyam Shah

Mahashweta Jani

Oxford University Press

The outcome of the 2009 Lok Sabha elections in Gujarat reinforces BJP’s strength in the State; though Congress has improved its share of votes and seats. In Gujarat, the BJP has been personified with Narendra Modi. Under this rule, the dissidents have been slowly wiped out. In contrast, the Congress party was faction ridden, and had no comparable local leader who enjoyed widespread respect in all parts of the state. Modi’s hyper propaganda on Vikas i.e ‘development’ and his self proclaimed ‘good governance’ were well entrenched with subtle Hindutva emotions. Though in 2009 most of the voters were satisfied with the performance of the UPA government, they were largely guided by the performance of Modi government in the state in their voting preference in the Lok Sabha polls. BJP has improved its base considerably among OBCs and also to some extent among SCs and Muslims in 2012 assembly elections. The Congress’ pro-poor image built in the seventies still continues, though it has increasingly faded. The party has significantly gained votes from the poorer sections of society in 2009. During the 2013 assembly elections, Modi posed himself as the only candidate on behalf of every one.

Keywords:   political party, development, Hindutva, campaign

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