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Globalization and TelevisionA Study of the Indian Experience, 1990-2010$
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Sunetra Sen Narayan

Print publication date: 2013

Print ISBN-13: 9780198092360

Published to Oxford Scholarship Online: January 2014

DOI: 10.1093/acprof:oso/9780198092360.001.0001

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Context of Broadcasting in India

Context of Broadcasting in India

(p.55) Chapter Three Context of Broadcasting in India
Globalization and Television

Sunetra Sen Narayan

Oxford University Press

The present study looks at the vast changes in the Indian television sector after 1990. This chapter situates the study in the wider context of the Indian reality. The year 1990 marks the start of liberalization in the Indian economy. It also marks the beginning of India’s growth story, with an escalation of GDP growth rate in the last decade. A brief description of the broad trends in the Indian economy in the last two decades is summarized. This is followed by a short analysis of the Indian polity and trends in Indian politics in the last two decades. The Congress party has seen a reduction in electoral majority in this period. This period has also seen the rise of regional, caste and communal factors in politics in India. This is followed by a short history of the press and broadcasting in India.

Keywords:   India, economy, polity, liberalization, Congress, growth, GDP, press, television, broadcasting

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