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Marketing Death
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Marketing Death: Culture and the Making of a Life Insurance Market in China

Cheris Shun-ching Chan

Abstract

Based on an extensive ethnography of the emergence of commercial life insurance in China, this book examines how culture impacts economic practice. It details how a Chinese life insurance market is created in the presence of an ingrained Chinese cultural taboo on the topic of death. It documents how transnational insurance firms, led by AIG’s subsidiary AIA, introduced commercial life insurance to Chinese urbanites, and how they were confronted with local resistance to the risk management concept of life insurance. It compares the organizational strategies of the transnational and the newly em ... More

Keywords: Chinese market, cultural resistance, cultural tool-kit, cultural value, culture and globalization, culture and market/economic, death, global business, life insurance, insurance firm

Bibliographic Information

Print publication date: 2012 Print ISBN-13: 9780195394078
Published to Oxford Scholarship Online: May 2012 DOI:10.1093/acprof:oso/9780195394078.001.0001

Authors

Affiliations are at time of print publication.

Cheris Shun-ching Chan, author
University of Hong Kong

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