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Simple Heuristics in a Social World

Ralph Hertwig, Ulrich Hoffrage, and ABC Research Group

Abstract

This book invites readers to discover the simple heuristics that people use to navigate the complexities and surprises of environments populated with others. The social world is a terrain where humans and other animals compete with conspecifics for myriad resources, including food, mates, and status, and where rivals grant the decision maker little time for deep thought, protracted information search, or complex calculations. The social world also encompasses domains, however, where social animals such as humans learn from one another how to deal with the vagaries of a natural world that both ... More

Keywords: bounded rationality, ecological rationality, social rationality, heuristics, social intelligence, behavioral economics, decision making, optimization, social learning, adaptive toolbox

Bibliographic Information

Print publication date: 2012 Print ISBN-13: 9780195388435
Published to Oxford Scholarship Online: January 2013 DOI:10.1093/acprof:oso/9780195388435.001.0001

Authors

Affiliations are at time of print publication.

Ralph Hertwig, editor
Cognitive and Decision Sciences, Department of Psychology, University of Basel

Ulrich Hoffrage, editor
Decision Theory and Risk, Graduate Business School of Economics (Ecole des Hautes Etudes Commerciales; HEC), University of Lausanne, Switzerland

ABC Research Group, editor

Contents

View:

Part I THE RESEARCH AGENDA

Part II HEURISTICS IN SOCIAL GAMES

Part III STRUCTURES OF SOCIAL WORLDS

Part IV SOCIAL INFORMATION, COLLECTIVE DECISION MAKING, AND SOCIAL LEARNING

Part V SIMPLE HEURISTICS AND SOCIAL RATIONALITY