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Reforming HollywoodHow American Protestants Fought for Freedom at the Movies$
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William D. Romanowski

Print publication date: 2012

Print ISBN-13: 9780195387841

Published to Oxford Scholarship Online: September 2012

DOI: 10.1093/acprof:oso/9780195387841.001.0001

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A Changing of the Guard

A Changing of the Guard

(p.185) 12 A Changing of the Guard
Reforming Hollywood

William D. Romanowski

Oxford University Press

This chapter probes dynamics and conflicts between the church film agencies and movie industry over the effectiveness of the rating system during the 1970s. Amidst public outrage over several controversial ratings, the National Council of Churches commissioned a two-year study of violence and sexual violence in the media that also addressed deregulation, the emergence of vast entertainment conglomerates, and the viability of rating movies that were delivered now by videocassette, satellite and cable TV. This chapter also describes the rise of evangelicalism in the wake of the social and political upheaval of the 1960s. Aligned with a growing political conservatism, evangelicals assumed the role of the nation’s moral custodian and pressured the entertainment industry to reflect biblical principles and evangelical values.

Keywords:   church film agencies, movie industry, violence, sexual violence, National Council of Churches, video, satellite TV, cable TV, evangelicalism, biblical principles

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