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Reforming HollywoodHow American Protestants Fought for Freedom at the Movies$
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William D. Romanowski

Print publication date: 2012

Print ISBN-13: 9780195387841

Published to Oxford Scholarship Online: September 2012

DOI: 10.1093/acprof:oso/9780195387841.001.0001

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And the Winner Is

And the Winner Is

The Protestant Film Awards

(p.157) 10 And the Winner Is
Reforming Hollywood

William D. Romanowski

Oxford University Press

The focus of this chapter is twofold. First, to change industry perceptions, the Broadcasting and Film Commission launched a high-profile film awards program that would become the public face of the changes taking place within the Protestant agency. Second, under new leadership, the BFC tried to fully integrate its West Coast operation into the agency’s overall strategy in order to facilitate genuine dialogue between the church and entertainment industries. In a parallel move, the Legion of Decency adopted a new name and posture; the two church agencies began offering joint film awards. These events set the stage for extensive church cooperation with the film industry in finally bringing the Production Code Era to an end.

Keywords:   Broadcasting and Film Commission, Legion of Decency, film awards, entertainment industry, Production Code

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