Facing the Electorate
Given the tendency of candidates to appear in image bites more often than sound bites, the non-verbal behavior of presidential nominees takes on added significance. This chapter argues that facial displays are influential elements within image and sound bites, and examines the character of televised candidate displays shown on the evening news. To structure the analysis, it draws on the literature of biopolitics that has identified three classes of displays relevant to the study of televised political behavior.
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