This book provides analysis of how human biology, as well as human culture, determines the ways films are made and experienced. This new approach is called “bioculturalism.” The book shows how important formats, such as films for children, romantic films, pornography, fantasy films, horror films, and sad melodramas, appeal to an array of different emotions that have been ingrained in the human embodied brain by the evolutionary process. The book also discusses how these biological dispositions are molded by culture. It explains why certain themes and emotions fascinate viewers all over the glo ... More

This book provides analysis of how human biology, as well as human culture, determines the ways films are made and experienced. This new approach is called “bioculturalism.” The book shows how important formats, such as films for children, romantic films, pornography, fantasy films, horror films, and sad melodramas, appeal to an array of different emotions that have been ingrained in the human embodied brain by the evolutionary process. The book also discusses how these biological dispositions are molded by culture. It explains why certain themes and emotions fascinate viewers all over the globe at all times, and how different cultures invest their own values and tastes in the universal themes.The book further uses the breakthroughs of modern brain science to explain central features of film aesthetics and to construct a general model of aesthetic experience, the PECMA flow model, which explains how the flow of information and emotions in the embodied brain provides a series of aesthetic experiences. The combination of film theory, cognitive psychology, neurology, and evolutionary theory provides explanations for why narrative forms are appealing and how and why art films use different mental mechanisms than those that support mainstream narrative films, as well as how film evokes images of inner, spiritual life and feelings of realism.Embodied Visions provides a new synthesis in film and media studies and aesthetics that combines cultural history with the long history of the evolution of our embodied brains.