How Marketing Policy Affects Consumer Well-Being and Social Welfare
This chapter analyzes how the firm's marketing strategies affect consumers and society. The topics covered include the effects of: the firm's pricing policy for durables; volume-based pricing (e.g., quantity discounts); the distribution of free samples; cost dynamics; demand dynamics; informative, persuasive, and mixed advertising; the product life cycle; bundling innovative and commoditized products; mixed bundling plans; sequential new product introduction over time; and secondhand markets for durables. In particular, it shows how the combined effect of the firm's marketing and finance strategies affect consumer well-being and social welfare.
Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.
If you think you should have access to this title, please contact your librarian.