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Do You Make These Mistakes in English?The Story of Sherwin Cody's Famous Language School$
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Edwin L. Battistella

Print publication date: 2008

Print ISBN-13: 9780195367126

Published to Oxford Scholarship Online: January 2009

DOI: 10.1093/acprof:oso/9780195367126.001.0001

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What You Want and Where to Get It

What You Want and Where to Get It

Chapter:
(p.36) FOUR What You Want and Where to Get It
Source:
Do You Make These Mistakes in English?
Author(s):

Edwin L. Battistella (Contributor Webpage)

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780195367126.003.0004

This chapter describes the emergence of the modern advertising industry and Cody's connection with legendary copywriters Maxwell Sackheim and Victor Schwab as he developed a commercially‐viable correspondence course, an advertising campaign and a marketing strategy.

Keywords:   scientific advertising, you‐viewpoint, Ruthrauff and Ryan Agency, Maxwell Sackheim, Victor Schwab

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