Celebrating and Consuming Bodies
Economic and Symbolic Production
This chapter appraises the ninety-year processes and contexts of performism surrounding The Old Men and Night of the Dead, reflecting on consequences of the trajectory in terms of essentialization, symbolic and economic production, relationships of power, and the construct of folklore, particularly engaging Néstor García Canclini's work on folk culture and popular culture. Analyzing the legacy of postrevolutionary policies and strategies, this chapter draws attention to implicit and explicit contexts of hierarchies, and inequities, discussing otherness, difference, and traditionalization; Ballet Folklórico ensembles; processes of self-designation and legitimization; and economic production, exchange value, commoditization, and tourism. Concluding with an account of a 2009 performance of The Old Men in the USA with a direct link to the island of Jarácuaro and the first appropriated event draws the focus to back to connections between the micro and the macro.
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