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Implicit Motives$
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Oliver Schultheiss and Joachim Brunstein

Print publication date: 2010

Print ISBN-13: 9780195335156

Published to Oxford Scholarship Online: May 2010

DOI: 10.1093/acprof:oso/9780195335156.001.0001

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Content Coding Methods in Implicit Motive Assessment: Standards of Measurement and Best Practices for the Picture Story Exercise

Content Coding Methods in Implicit Motive Assessment: Standards of Measurement and Best Practices for the Picture Story Exercise

Chapter:
(p.119) Chapter 5 Content Coding Methods in Implicit Motive Assessment: Standards of Measurement and Best Practices for the Picture Story Exercise
Source:
Implicit Motives
Author(s):

Joyce S. Pang

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780195335156.003.0005

This chapter discusses the major topics such as picture selection, administration, coding systems, and data processing that are related to usage of the Picture Story Exercise (PSE), a major content coding method for assessing implicit motives. It offers a step-by-step guide description of different aspects of preparing, administering, scoring, and processing PSE data. Included in the chapter is a discussion about developing multi- and single-motive picture sets for the PSE; such recommendations are followed by previously unpublished cue strength statistics for a PSE picture set that targets the achievement motive.

Keywords:   picture story exercise, content coding method, cue strength, n Achievement picture set

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