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Implicit Motives$
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Oliver Schultheiss and Joachim Brunstein

Print publication date: 2010

Print ISBN-13: 9780195335156

Published to Oxford Scholarship Online: May 2010

DOI: 10.1093/acprof:oso/9780195335156.001.0001

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Research on Implicit Motives Across Cultures

Research on Implicit Motives Across Cultures

Chapter:
(p.433) Chapter 15 Research on Implicit Motives Across Cultures
Source:
Implicit Motives
Author(s):

Jan Hofer

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780195335156.003.0015

The chapter illustrates the methodological and substantial progress that has been made in cross-cultural studies on implicit motives. After introducing a multiculture and multivariate approach in conducting research, methodological means to remedy bias in measurements across cultural groups are addressed. Thereafter, cross-cultural research on implicit motives at the collective and individual level is critically evaluated. It is argued that research on implicit motives across cultural groups is indispensable to the understanding of universal and culture-specific variations in individuals’ mental processes and behavioral acts.

Keywords:   implicit motives, cross-cultural research, bias, collective level, individual level

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