This chapter provides an overview of the history of research on implicit motives. Six common principles of implicit motive research are laid out: (1) Implicit motives are nonconscious, (2) motive arousal is associated with characteristic changes in thought content and behavior, (3) motives act as affect amplifiers, (4) motives interact with situational incentives to shape behavior, (5) motives affect multiple levels of psychological functioning, and (6) the number of implicit motives is biologically constrained. The chapter also provides an overview of the structure and topics of the book.
|Print publication date: 2010||Print ISBN-13: 9780195335156|
|Published to Oxford Scholarship Online: May 2010||DOI:10.1093/acprof:oso/9780195335156.001.0001|