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The Science of Social Vision$
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Reginald B. Adams, Nalini Ambady, Ken Nakayama, and Shinsuke Shimojo

Print publication date: 2010

Print ISBN-13: 9780195333176

Published to Oxford Scholarship Online: January 2011

DOI: 10.1093/acprof:oso/9780195333176.001.0001

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Compound Social Cues in Human Face Processing

Compound Social Cues in Human Face Processing

Chapter:
(p.90) Chapter 5 Compound Social Cues in Human Face Processing
Source:
The Science of Social Vision
Author(s):

Reginald B. Adams

Robert G. Franklin

Anthony J. Nelson

Michael T. Stevenson

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780195333176.003.0006

This chapter describes a rationale for understanding compound social cue processing in the face. This approach comes with a number of assumptions. The first assumption is that facial features fundamentally signal social information. The second is that humans possess an innate propensity to extract this information from the face. The third assumption is that facial communication—both encoding and decoding—is innately, individually, socially, and culturally tuned. From these assumptions it is argued that visual features can perceptually determine social perception, both in terms of innate signaling(e.g., basic emotion)and learned stereotypes(e.g., racial and gender social category memberships). Vision can, in turn, moderate social interaction, arguably even playing a pivotal role in the development of complex social cognition. Also, social factors can exert powerful influences on even low-level visual processing through attentional gating and stereotypic expectations.

Keywords:   face processing, perceptual interference, vision, social interaction, visual processing, social cue processing, social perception

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