Perceiving Through Culture: The Socialized Attention Hypothesis
This chapter presents a socialized attention hypothesis and argues that people in different cultures are bound to acquire attention strategies that vary in attentional breadth. Evidence consistently shows that Asians tend to be more holistic in attention, dispersing it more broadly and simultaneously to multiple stimuli, whereas Caucasian Americans tend to be more focused on a single object. Evidence is particularly strong in respect to visual attention. However, evidence has also been found in respect to auditory attention, multitasking, perceptual inference, and attention to mnemonic context.
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