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The Science of Social Vision$
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Reginald B. Adams, Nalini Ambady, Ken Nakayama, and Shinsuke Shimojo

Print publication date: 2010

Print ISBN-13: 9780195333176

Published to Oxford Scholarship Online: January 2011

DOI: 10.1093/acprof:oso/9780195333176.001.0001

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The Cognitive Capitalist: Social Benefits of Perceptual Economy

The Cognitive Capitalist: Social Benefits of Perceptual Economy

Chapter:
(p.31) Chapter 2 The Cognitive Capitalist: Social Benefits of Perceptual Economy
Source:
The Science of Social Vision
Author(s):

Douglas Martin

C. Neil Macrae

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780195333176.003.0003

This chapter explores the perceptual processes that support the extraction of social information from faces and how these fit within extant models of social cognition. It assesses the efficiency with which our perceptual system extracts visual information from faces to provide us with useful social cues. To this end, the chapter considers the minimal perceptual requirements associated with categorization and individuation early in the person-construal process, rather than in the content of stereotypes and prejudices that occur further down the processing stream.

Keywords:   visual perception, social cognition, perceptual efficiency, person categorization, face perception

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