Jump to ContentJump to Main Navigation
Language Myths and the History of English$
Users without a subscription are not able to see the full content.

Richard J. Watts

Print publication date: 2011

Print ISBN-13: 9780195327601

Published to Oxford Scholarship Online: May 2011

DOI: 10.1093/acprof:oso/9780195327601.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (www.oxfordscholarship.com). (c) Copyright Oxford University Press, 2017. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a monograph in OSO for personal use (for details see http://www.oxfordscholarship.com/page/privacy-policy).date: 18 November 2017

Polishing the myths

Polishing the myths

The commercial side of politeness

Chapter:
(p.183) Chapter 8 Polishing the myths
Source:
Language Myths and the History of English
Author(s):

Richard J. Watts (Contributor Webpage)

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780195327601.003.0008

The development of the ideology of the standard language in the eighteenth century can be seen as a wider and socially more significant ideology of “politeness”. The argument links social standards of “politeness” in eighteenth-century terms to the commercial interests of a relatively small group of writers and entrepreneurs in the middling orders of society in the second half of the eighteenth century. It argues that the ideology of prescriptivism was, at base, driven by commercial interests. At the same time the ideology of the standard language helped establish linguistic distinctions between the middle and upper classes of society and the working classes and the destitute in the first phase of the Industrial Revolution. The chapter argues that a full account of commercial, social, and political factors need to be considered in our attempts to unravel the ideologies of language.

Keywords:   politeness, prescriptivism, social classes, commercialisation, standard language ideology

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .