Jump to ContentJump to Main Navigation
Language Myths and the History of English$
Users without a subscription are not able to see the full content.

Richard J. Watts

Print publication date: 2011

Print ISBN-13: 9780195327601

Published to Oxford Scholarship Online: May 2011

DOI: 10.1093/acprof:oso/9780195327601.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (www.oxfordscholarship.com). (c) Copyright Oxford University Press, 2017. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a monograph in OSO for personal use (for details see http://www.oxfordscholarship.com/page/privacy-policy).date: 22 November 2017

Commodifying English and constructing a new myth

Commodifying English and constructing a new myth

Chapter:
(p.259) Chapter 11 Commodifying English and constructing a new myth
Source:
Language Myths and the History of English
Author(s):

Richard J. Watts (Contributor Webpage)

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780195327601.003.0011

Over the last few years, the discursive construction of another myth, the myth of global English, has emerged involving the commodification of English. In recent years “global English” has emerged as a major area of sociolinguistic research. Some deconstruction of the myths created in this work has already been carried out, but no one has yet adequately tackled an analysis of the ideologies that lie behind expressions such as “English as the world language”, “English as the global language”. The example of English in Switzerland is used to argue against uncritically introducing English into national school systems at the expense of other languages. The chapter shows how dangerous it is not to take such discursive moves seriously and to counteract them with empirical work. Language planners need to be clear about what they mean when they talk about “a global language” and about how that message may be misconstrued by political bodies.

Keywords:   global language, modern myth, linguistic domination, commodification of English, language planning

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .