if We’re So Good, Why Aren’t We Better?
This chapter begins with anecdotes that illustrate how some companies have achieved success by cooperating with each other. The chapter also describes a teaching exercise, where graduate and executive education students are asked to divide themselves into groups and come up with a response to this question: “If we're so good, why aren't we better?”. The chapter then outlines the three concepts that this book will build on: the concept of identifying stakeholders; the concept of a federal-style business approach with a shared purpose; and finally the concept of reaching stakeholder alignment. It discusses the emergence of stakeholder theory and why is it well suited to analyze the misgivings in the health care industry in the United States.
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