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A Science of Decision Making
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A Science of Decision Making: The Legacy of Ward Edwards

Jie W. Weiss and David J. Weiss


Ward Edwards is well known as the father of behavioral decision making. In his 1954 Psychological Bulletin paper on decision making, he brought psychological ideas into what had been the province of economists. His influence in this realm is so pervasive that the Nobel committee was able to trace a direct path from Edwards's work to Daniel Kahneman's 2002 Prize for prospect theory. In a 1963 Psychological Review paper, Edwards brought Bayesian statistics to the attention of psychologists, who have continued to proliferate Bayesian ideas, underscoring the importance of the perspective. In a 196 ... More

Keywords: Ward Edwards, behavioral decision making, prospect theory, Daniel Kahneman, Bayesian ideas, multiattribute utility analysis

Bibliographic Information

Print publication date: 2008 Print ISBN-13: 9780195322989
Published to Oxford Scholarship Online: January 2009 DOI:10.1093/acprof:oso/9780195322989.001.0001


Affiliations are at time of print publication.

Jie W. Weiss, editor
California State University, Fullerton

David J. Weiss, editor
California State University, Los Angeles



PART 1 Papers on Behavioral Decision Theory

PART II Papers on Statistics and Methodology

PART III Papers on Diagnosis

PART IV Papers On Multiattribute Utility

PART V Obituaries

End Matter