Jury Selection: Case-Specific Approaches
Chapter 7 described how legal consultants sometimes administer sets of attitude statements that assess broad biases that many prospective jurors inevitably hold. This chapter examines how trial consultants may aid in jury selection using a different framework, one built on identifying the biases of jurors that are relevant to that particular case. Two cases are described in some detail; the two cases have similarities and differences. Both led to criminal trials, and in both, the side represented by the trial consultants had rather unusual challenges in finding jurors sympathetic to its side. In both cases, the trial consultants worked on a pro bono, or unpaid, basis (which is quite atypical). In one case, the consultants assisted the prosecution, which is also atypical.
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