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The Knowing OrganizationHow Organizations Use Information to Construct Meaning, Create Knowledge, and Make Decisions$
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Chun Wei Choo

Print publication date: 2005

Print ISBN-13: 9780195176780

Published to Oxford Scholarship Online: September 2007

DOI: 10.1093/acprof:oso/9780195176780.001.0001

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THE MANAGEMENT OF AMBIGUITY: ORGANIZATIONS AS SENSE-MAKING COMMUNITIES

THE MANAGEMENT OF AMBIGUITY: ORGANIZATIONS AS SENSE-MAKING COMMUNITIES

Chapter:
(p.75) CHAPTER 3 THE MANAGEMENT OF AMBIGUITY: ORGANIZATIONS AS SENSE-MAKING COMMUNITIES
Source:
The Knowing Organization
Author(s):

Chun Wei Choo (Contributor Webpage)

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780195176780.003.0003

In sensemaking, people seek answers to the questions: what is going on in the environment? What does it mean for us as an organization? According to Weick, organizations make sense of their environments through the processes of enactment, selection, and retention. Sensemaking is driven by organizational beliefs and actions that direct attention and frame the interpretation of information. The result of sensemaking is an enacted environment that is has been rendered meaningul and understandable. A central problem in sensemaking is how to reduce ambiguity and develop shared meanings so that the organization may act collectively.

Keywords:   sensemaking (Weick), organizational beliefs, enactment, attention, interpretation, ambiguity, shared meanings, collective actions

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