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Managing Business Complexity
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Managing Business Complexity: Discovering Strategic Solutions with Agent-Based Modeling and Simulation

Michael J. North and Charles M. Macal


Agent-based modeling and simulation (ABMS) — a way to simulate a large number of choices by individual actors — is one of the most exciting practical developments in business and government modeling since the invention of relational databases. It represents a new way to understand data and generate information that has never been available before — a way for businesses and governments to view the future and to understand and anticipate the likely effects of their decisions on their markets, industries, and territories. It thus promises to have far-reaching effects on the way that businesses an ... More

Keywords: ABMS, markets, industries, territories, computer support, agents, modeling, simulation, business applications, government applications

Bibliographic Information

Print publication date: 2007 Print ISBN-13: 9780195172119
Published to Oxford Scholarship Online: September 2007 DOI:10.1093/acprof:oso/9780195172119.001.0001


Affiliations are at time of print publication.

Michael J. North, author
Argonne National Laboratory
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Charles M. Macal, author
Argonne National Laboratory
Author Webpage