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Integrating Mission and Strategy for Nonprofit Organizations
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Integrating Mission and Strategy for Nonprofit Organizations

James A. Phills Jr.

Abstract

Today's nonprofit organizations face an environment characterized by higher levels of competition for funding, clients and audiences, talent, and recognition. In addition, they confront greater pressures from donors, government, and the public to demonstrate efficiency, effectiveness, sustainability, and accountability, while intense social needs and problems, as well as the desire for growth, drive them to expand their programs and activities. Collectively, these challenges go to the heart of fundamental issues of mission and strategy. This book applies and adapts the core body of general man ... More

Keywords: nonprofit organizations, competition, funding, clients, audiences, talent, recognition, donors, efficiency, effectiveness

Bibliographic Information

Print publication date: 2005 Print ISBN-13: 9780195171280
Published to Oxford Scholarship Online: October 2011 DOI:10.1093/acprof:oso/9780195171280.001.0001

Authors

Affiliations are at time of print publication.

James A. Phills Jr., author
Stanford Graduate School of Business

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