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Self-Help, Inc.Makeover Culture in American Life$
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Micki McGee

Print publication date: 2005

Print ISBN-13: 9780195171242

Published to Oxford Scholarship Online: May 2012

DOI: 10.1093/acprof:oso/9780195171242.001.0001

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The Self at Work

The Self at Work

From Job-Hunters to Artist-Entrepreneurs

(p.111) Chapter 4 The Self at Work
Self-Help, Inc.

Micki McGee

Oxford University Press

This chapter explores the changes in job-search-advice literature over the course of the last three decades of the twentieth century—particularly the emergence of the artist as the ideal laborer in the post-industrial labor force. Richard Nelson Bolles' What Color Is Your Parachute? A Practical Manual for Job Hunters and Career Changers assists the unemployed in finding a match between themselves and the labor market. Marsha Sinetar's Do What You Love, The Money Will Follow offers new advice to job seekers. Thomas Peters advises individuals to market themselves using a variety of techniques for fostering word of mouth, each of which involves additional work for the new CEO of Me, Inc. The CEO of Me, the lone artist and the singular entrepreneur, signalled a new model for the ideal worker free of the baggage of dependents.

Keywords:   job hunters, Richard Nelson Bolles, Parachute, Marsha Sinetar, Thomas Peters, artist, laborer, labor market

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