Telemann in the Marketplace: The Composer as Self-Publisher
Telemann’s self-publishing business has long been something of a blind spot for historians of music commerce. Surveys of music printing and publishing during the early 18th century often gloss over or fail to mention Telemann’s activities in Hamburg, even though his was arguably the most active music publishing business in Germany during the late 1720s and 1730s. This chapter presents an account of Telemann’s Selbstverlag, or self-publishing business, outlining its practices in some detail. It explores the means by which he established and maintained a base of subscribers for his publications, how he set up a distribution network rivaling those of the leading music publishers in London and Amsterdam, how his practices as a music engraver bear on the publications’ appearance and chronology, and the reasons he stepped away from his self-publishing business in 1740.
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